New Research

Improving Population Health and Quality Measures: The Science of Behavioral Influence


What are the most effective ways to reach and engage health consumers?

A new study of 1,000 health consumers including Medicare and Medicaid beneficiaries, Millennials, and those with chronic conditions reveals new insight into the most effective ways to inspire change.

See the results of this new research in our upcoming Webinar.

Engaging Target Populations to Improve Quality Measures
Date and time
Wednesday, February 4th | 1pm ET, 10am PT
60 minutes
The research reveals:

How to influence the behavior of specific populations such as chronic patients, Millennials, and Medicare and Medicaid beneficiaries.
Missed opportunities: The gap between the outreach you are sending and what healthcare consumers want.
The health app feature 51% of chronic members want
Register and be among the first to receive a comprehensive report summarizing engagement preferences.

About the presenters:

Vance Clipson, II, MBA
Senior Principal, Healthcare Solutions
Nuance Communications

Vance helps direct overall strategy, marketing and go-to-market execution for Nuance Enterprise’s healthcare business. He brings more than 20 years of experience translating healthcare industry needs and data into market strategy, products and programs. Prior to joining Nuance, Clipson held positions with Milliman Care Guidelines, PacifiCare Health Systems and the American Cancer Society. Clipson holds a MBA with Honors from the University of Notre Dame.

Nathan Richter
Wakefield Research

Wakefield Research is an independent global research consultancy that works with some of the world’s most iconic B2B and consumer brands. Nathan is a thought leader on interactions between brands and their customers and serves as a resource for media.

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